September 22, 2011

Vintage Misinterpretation

People often overuse terms like "cool", "awesome", "nice", etc, to generalize things that are, well, nice, awesome and cool.  HK Fashion Police noticed a new generic term in town - "VINTAGE"!  With everyone obsessing about wine tasting classes and with wine knowledge becoming a symbol of sophistication and power to attract the opposite sex, we wonder if this word in the wine context has somehow transferred itself to the sophisticated HK fashion world.

A perfect example is demonstrated by this Adidas Lookbook of our "favourite" Hilary Tsui!  Tsui described her style in this look to be "vintage".  Now according to Wikipedia, vintage clothing is a generic term for new or second-hand garments originating from a previous era.  Or according to Oxford Dictionary, "vintage" denotes something from the past of high quality. 

Let's observe this "vintage" look:  First, the look does not look entirely second-hand.  Second, we do not believe dropped crotch was anything close to any clothing from the past of high quality.  Okay, maybe it is borderline "vintage" of Hammer times, but we are sure this is not of any high quality.  The whole look deemed itself more "2000's trash" than "vintage"...

Next in line we have Sogo's recent "vintage" promotion:


What do you think?  We agree cowboy clothing can be considered "vintage".  However, this weird juxtaposition of cowboy and kintergarten sing-a-long setting with a pretty western lady in fancy modern dress just confuses the hell out of us!  Never mind, ladies in town will still flock into the most popular Japanese department store for deals and items that are simply "OH-SO-VINTAGE"!!

1 comment:

  1. LOL funny. I think she think vintage mean some other thing!!!

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